Microsoft Continues to Expand Azure Brand

Windows Virtual Desktop (WVD) service will now be rebranded as "Azure Virtual Desktop". Microsoft is also adding a ISV/per-user pricing option.

Microsoft launched WVD early 2019, as a way to basically run windows from the cloud.  Azure Virtual Desktop enables organizations to manage users experiences and updates much more easily.  It seems fairly inevitable AVD will explode in popularity quickly as Office 365 did.  Its popularity among users is largely due to the freedom & flexibility the cloud enables.  Freedom for the users by enabling access to their documents and software to do their work from virtually any computer with an internet connection.  Flexibility for the organization to simply think of the bulk of software and IT expenses in a single per user expense.  

AVD is the next step in this mobility/flexibility model that it will bring the rest of your Windows user experience to you without traditional deployment complexity and VPN bottlenecks.

Organizations and individuals that require access to internal company equipment or documents will ease some of the typical frustrations experienced by remote workers.

Other announcements include the continued developement of Azure Active Directory.  Public preview will be coming soon for the ability to connect AVD  virtual machines directly to Azure Active Directory (AAD).  This quickly enables users to access the devices with basic credentials without the need for a domain controller.  Single sign-on was also mentioned as an upcoming feature.

Reference  Partner Group Program Manager